Hotline: 16949 Email: admission@ksiu.edu.eg

Marketing and International Business program

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Program Director

Dr. Israa Abdel Ghaffar

Category:

Administrative Sciences

Tuition Fees
Egyptians: 50,600 EGP
Non-Egyptians: 4000 USD
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Marketing and International Business Program

FAQs

Students’ on-campus accommodation is available at Sharm El Sheikh campus.

In addition to core courses in marketing, digital marketing, and management. The program also includes human resource management, Accounting, Finance, economics, business information systems and ethics courses.

Graduates of a marketing and international business program can pursue a variety of internationally recognized professional certifications to enhance their skills and marketability. Here are some options to consider:

Digital Marketing Certifications:

Google Ads Certification: Demonstrates proficiency in managing Google Ads campaigns.

Google Analytics Individual Qualification (IQ): Validates expertise in using Google Analytics to analyze website traffic and marketing performance.

Facebook Blueprint Certification: Covers various aspects of Facebook advertising.

HubSpot Marketing Certification: Provides a foundation in inbound marketing strategies.

International Trade Certifications:

Certified International Business Professional (CIBP): Offered by the Forum on International Trade (FITA), this certification validates knowledge of international trade practices and regulations.

Global Marketing Professional (GMP): Awarded by the American Marketing Association (AMA), this certification demonstrates expertise in international marketing strategies.

Professional Certified Marketing Manager (PCMM): Awarded by the American Marketing Association (AMA), this certification focuses on strategic marketing management.

Graduates of a Marketing and International Business program can pursue a diverse range of careers that leverage their understanding of global markets, marketing strategies, and international business practices. 

Here are some typical career paths:

Marketing: 

This is a broad field with numerous specialisations. Graduates could find positions in areas like:

Digital Marketing

Brand Marketing  

Market Research        

Sales: This field involves generating leads, converting them into customers, and building relationships with clients. Graduates could work in:

Business-to-Business (B2B) Sales

Business-to-Consumer (B2C) Sales

Account Management

International Business: 

This field focuses on conducting business across national borders. Graduates could pursue careers in:

Global Supply Chain Management

Other Options: Graduates with strong analytical and communication skills might find opportunities in:

Market Research Analyst

Business Development

Consulting

Testimonials

KSIU did an amazing job of preparing me for the workforce. The career services department offered resume workshops, mock interviews, and networking opportunities. I was able to connect with potential employers through career fairs and landed my current job thanks to the university's strong alumni network."

KSIU did an amazing job of preparing me for the workforce. The career services department offered resume workshops, mock interviews, and networking opportunities. I was able to connect with potential employers through career fairs and landed my current job thanks to the university's strong alumni network." Name

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Technical Support and Accreditation Readiness Committee carries out the following activities:

 

  1. Providing technical support to the Quality Assurance Units in the faculties for managing quality systems and monitoring the implementation of related procedures.
  2. Offering technical support to the university’s faculties to obtain local and international accreditation.
  3. Designing and developing monitoring and evaluation templates to ensure the quality of various activities within the university.
  4. Preparing and implementing field visit plans or periodic meetings with the Quality Assurance Units in the faculties—either in person or remotely.
  5. Preparing an annual report on the committee’s activities and submitting it to the Director of the Center.

Strategic Plan Implementation Monitoring Committee undertakes the following activities:

 

  1. Regularly reviewing the university’s vision and mission in light of new developments, and supervising their periodic update with the participation of all relevant stakeholders.
  2. Developing the university’s environmental analysis methodology and setting implementation plans that ensure the participation of all parties, in coordination with the Center’s administration.
  3. Supervising the preparation of environmental analysis tools, ensuring their appropriateness for the targeted groups of each tool.
  4. Proposing updates or modifications to the university’s strategic plan and ensuring it is communicated to all concerned parties through various channels.
  5. Following up on the implementation of the university’s strategic plan activities.
  6. Providing technical support to faculties in preparing and following up the implementation of their strategic plans in alignment with the university’s overall strategy.
  7. Organizing training sessions in the field of strategic planning for faculty members and teaching assistants, delivered by the National Authority for Quality Assurance and Accreditation, in coordination with the Center’s Training Unit.
  8. Preparing an annual report on the committee’s activities and submitting it to the Director of the Center.

Training and Human Resources Development Committee undertakes the following activities:

 

  1. Preparing the Center’s annual training plan to meet the needs of the Center’s internal committees as well as the faculties and administrative departments of the university regarding educational quality. This is based on training needs assessment results, followed by the design of appropriate training programs.
  2. Implementing training courses designed by the Center and issuing certificates upon completion.
  3. Coordinating the organization of training programs offered by the National Authority for Quality Assurance and Accreditation of Education (NAQAAE) or other relevant entities.
  4. Measuring the impact of training, evaluating its outcomes and effectiveness, and preparing the required reports.
  5. Providing awareness and technical support in the field of training to the Center’s internal committees and to the training committees of the Quality Assurance Units in the faculties.
  6. Establishing a comprehensive database that includes all training programs conducted by or under the supervision of the Center, including the number and names of participants, as well as follow-up and evaluation reports for each course.
  7. Preparing an annual report on the committee’s activities and submitting it to the Director of the Center.

Measurement and Assessment Committee carries out the following activities:

 

  1. Promoting a culture of measurement and assessment and raising awareness of the importance of developing assessment processes as a cornerstone of improving the university’s educational system.
  2. Providing technical support to faculties in reviewing assessment methods, tools, and examination results.
  3. Issuing guidelines and regulations for developing assessment and examination systems in accordance with the approved National Academic Reference Standards (NARS), and disseminating them among the faculties’ measurement and assessment committees.
  4. Training faculty and teaching assistants in measurement and assessment techniques in collaboration with the Training Committee.
  5. Following up on the preparation and updating of question banks for academic courses in alignment with learning outcomes and program academic standards.
  6. Monitoring satisfaction indicators among students and faculty regarding assessment systems, student evaluation, and examinations within faculties.
  7. Reviewing and preparing annual examination evaluation reports, developing executive plans for corrective actions to address weaknesses, and enhancing strengths.
  8. Encouraging faculties—especially those with large student numbers—to apply electronic assessment systems, including e-examinations, e-marking, and exam results analysis.
  9. Providing technical support to faculties’ measurement and assessment committees in conducting statistical analysis of automated grading results.

Surveys, Publication, and Sustainability Committee performs the following activities:

 

  1. Designing surveys to collect feedback from all relevant stakeholders, including:
    • Internal stakeholders (faculty members, teaching assistants, students, and administrative staff) regarding the performance and activities of the university/faculty.
    • External stakeholders, such as employers and community beneficiaries, regarding the quality and competence of graduates.
    • Field training providers, to evaluate and improve students’ skills through continuous feedback.
  2. Collecting, analyzing, and summarizing survey results from the various faculties, and proposing corrective actions in coordination with the concerned faculties.
  3. Conducting satisfaction surveys for participants in training programs organized by the Quality Assurance and Accreditation Center, analyzing data, and preparing statistical reports to be presented and discussed at the University Council.