Graphic Design and Branding Program
Program Coordinator:
Assist.Prof. Ahmed Ali Moselhi
Category:
Art and Design
Bachelor’s Degree Graphic Design and Branding Program
Program Details
| Courses: 54 Courses | Duration: 8 Semesters | Language: English |
| Seats: |
Credit Hours: 144 Cr.Hrs | Department: Visual Communication Design |
Program Description
Graphic Design and branding program engage students in interdisciplinary problem-solving, combining visual experience with skill and knowledge in the fields of communication, technology, and business. It focuses on using design to address key issues in branding. It examines how design thinking can develop a new brand, improve, or expand an existing one to enhance the customer engagement with an effective economic framework.
This innovative program integrates traditional professional competencies in graphic design with production developed using new cross-media systems for a sustainable design, it also prepares graduates to work as professionals. Students learn to formulate visual information to aid communication in printing, motion and interactive formats, and employ these skills to develop a brand, advertising campaigns, and editorial design.
Graduate Attributes
Academic Excellency
- Operate media technology, industry, and efficiency to develop concepts.
- Originate state-of-the-art information, research, and movements to generate designs.
- Address educational needs to maintain their qualifications and experience.
- Thinking Creatively and critically to evaluate ideas, evidence, and experiences.
Lifelong Learning
- Personal and intellectual development to fulfil Graduate’s potential and self-motivation.
- Making decisions within available requirements and information resources.
- Develop curiosity to motivate learning and expand students’ mind to the new tools.
- Combine appropriate conceptual and technical solutions to solve visual problems.
Professionalism
- Apply the responsibilities of the Professional designer in the public society.
- Mastery of manual skills and the use of appropriate technological means in his profession.
- Integrate research and critique that synthesise information on graphic design & branding.
- Perform abilities of writing, speaking, and listening, to write effective reports of design.
Integrity and Commitment
- Demonstrate dedication to sustainability of the social and Environmental solutions.
- Apply professional ethics, accountability, and equity diversions to the community.
- Create, understand, and respect cultural boundaries of local and international society.
- Promote transparency in values, processes, and outcomes with genuineness.
Job Opportunities
- Brand Identity Design
- Marketing & Advertising Design
- Packaging Design
- User Interface (UI) Design
- Print & Publication Design
- Lettering & Typography Design
- Graphic illustration
- Motion graphics Design
- Data Visualization & Infographic Design
Learning Outcomes
- Understand the principles and foundations of graphic fields.
- Learn about the role of graphic arts in communities.
- Understand the unique geographical characteristics of the areas of specialization.
- Know the laws governing ethics internationally, regionally and locally.
- Know the modern trends in his field.
- Understand the foundations of building artwork related to the field of specialization.
Getting started
- Semester 1
Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS VCD111 Design Basics 1 2 2 0 5 3 165 6 VCD112 Visual Communication 1 2 2 0 5 3 165 6 VCD124 Introduction to digital Photography 1 0 2 2 5 3 165 6 VCD131 Illustration 0 2 0 0 6 3 180 6 E1 Elective Course (1) 1 2 0 0 5 3 165 6 UC1 University Requirement (1) 2 0 0 0 2 2 90 4 - Semester 2
Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS MEC011 Engineering Drawing (1) 1 2 2 0 5 3 150 4 VCD113 History of Art & Design 1 0 0 2 3 2 105 4 VCD114 Typography 1 2 2 0 5 3 165 6 VCD121 Digital Color theory 1 2 2 0 5 3 165 6 E2 Elective Course (1) 1 2 2 2 5 3 165 6 UC2 University Requirement (2) 2 0 0 0 2 2 90 4 UC3 University Requirement (3) 2 0 0 0 2 2 90 4 - Semester 3
Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS VCD211 Graphic Studio 1 1 0 2 2 5 3 165 6 VCD212 Creative Thinking 1 0 2 2 5 3 165 6 VCD222 Digital Imaging & manipulation 0 2 2 2 6 3 180 6 VCD232 Sound design 1 2 0 2 5 3 165 6 E3 Elective Course (1) 0 2 2 2 5 3 165 6 UC4 University Requirement (4) 2 0 0 0 2 2 90 4 - Semester 4
Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS VCD213 Design Theory 1 0 2 2 5 3 165 6 VCD214 Graphic Studio 2 1 0 2 2 5 3 165 6 VCD215 Consumer Psychology 1 0 0 4 5 3 165 6 VCD216 Digital Media Literacy 1 0 2 2 5 3 165 6 VCD234 Visual Storytelling 1 1 2 1 5 3 165 6 UC5 University Requirement (5) 2 0 0 0 2 2 90 4 - Semester 5
Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS VCD311 Branding Strategies 1 0 2 2 5 3 165 6 VCD312 Graphic Studio 3 1 0 2 2 5 3 165 6 VCD313 Information Design & Infographics 1 2 2 0 5 3 165 6 VCD314 Integrated Communication design 1 2 2 0 5 3 165 6 E4 Elective Course (4) 1 0 2 0 5 3 165 6 UC6 University Requirement (6) 2 0 0 0 2 2 90 4 UE1 Elective University (1) 2 0 0 0 2 2 90 4 - Semester 6
Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS VCD315 Branding & Corporate Identity 1 0 2 2 5 3 165 6 VCD316 Graphic Studio 4 1 0 2 2 5 3 165 6 VCD317 Mobile Application Design 1 2 2 0 5 3 165 6 VCD318 Communication Research Methods 1 0 1 3 5 3 165 6 VCD319 History of Branding 1 0 1 1 3 2 105 4 VCD328 Introduction to Marketing 1 0 2 0 3 2 120 4 VCD329 Internship (1) 0 0 0 4 4 2 105 4 UE2 Elective University (2) 2 0 0 0 2 2 90 4 - Semester 7
Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS VCD323 Audio-Video Production 0 2 2 2 6 3 180 6 VCD411 Graduation Project 1 1 1 1 2 5 3 165 6 VCD412 Business & Design Management 1 0 0 4 5 3 165 6 VCD413 Portfolio Development for Graphic Designers 0 2 2 2 6 3 180 6 VCD418 Internship (2) 0 0 0 4 4 2 105 4 E5 Elective Course (1) 1 0 0 2 5 3 165 6 UC7 University Requirement (7) 2 0 0 0 2 2 90 4 - Semester 8
Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS VCD414 Graduation Project 2 1 3 0 3 7 4 210 7 VCD415 Advanced Interactive Projects 1 2 2 0 5 3 165 6 VCD416 Professional Ethics & regulations 1 0 0 2 5 2 105 4 VCD417 Future Studies 1 0 2 2 5 3 165 6 E6 Elective Course (1) 1 0 2 2 5 3 165 6 UE3 Elective University (3) 2 0 0 0 2 2 90 4
Electives courses (E1, E2, E3, E4, E5, E6)
- VCD012 Design Culture
- VCD024 Filmmaking
- VCD031 User Experience UX
- VCD033 New Media Applications
- VCD122 Lighting Techniques
- VCD133 Digital Illustration
- VCD331 Short Film Concept Development
- VCD432 Scriptwriting
- VCD435 Technical Direction
University Requirements
Compulsory Courses (each Course 0 Cr. Hrs.)
- ENG021 English Language 0
- EMG022 English Language 1
- CSE011 Computer Skills
Compulsory Courses (each Course 2 Cr. Hrs.)
ARB112 Arabic Language Skills / +ARB010 Arabic language for non-native speakers
- ARB114 Literary appreciation / +ARB114 Literary appreciation for non-native speakers
- MGT222 Entrepreneurship and Innovation
- MAT117 Critical thinking
- ESD217 Climate Change and Sustainability
- ESD102 Principles of Law and Human Rights
- MAT118 Research and Analysis Skills
Elective Courses (each Course 2 Cr. Hrs.)
- ESD201 Principles International Law
- CSE013 Introduction to IT.
FAQs
Graphic Design and Branding addresses the subject from a broad perspective, covering personal, cultural, international, corporate, and commercial identities. Students learn to create messages from concept stage to the final form while exploring the social and environmental network dimensions of communication.
If you enjoy working with visual content and technology, a career in graphic design may suit you. The graphic design field is embedded in many things around us in our day life; you can see graphic elements over devices’ screens, appliance machines, prints, packages, shops’ façade, out-of-home advertising, TV’s production and games.
Any student who gets the minimum required score for the Faculty of Art & Design and who successfully passed the entry exams and interview could apply for the program.
Each student can choose from a number of elective courses the program offers, which fit your passion for design and technical solutions.
If you need further help, you can contact academic advisors anytime to have answers about study’s requirements.
The program requires the graduation project in the last academic year to be completed. Basically; each practical course has a final project to gain the required skills and competencies of a specific topic from Graphic design and Branding.
The course contact hours are divided between the lecture room, the computer lab, the art studio and the field trips outside the campus, it is a fun and enjoyable time as well as very valuable to students. The exams are scheduled and announced in advance.
The program offers a variety of academic and sports activities to students. The educational activities include: regular trip visits to cultural and artistic sites, and academic art and design competitions and projects, community service projects in the field of plastic art and graphic design. The non-academic activities include: sports activities inside the campus (swimming, tennis, football, volleyball, and handball) and outside campus activities (supervised events, open days).
The program adopts a set of strategies to encourage students to learn:
- Defining the targeted learning outcomes for each course
- Availability of academic advising
- Encouraging students to take responsibility
- Encouraging students to participate in art & Design competitions
- Encouraging students to work together through group projects and community service
- Using modern teaching strategies
- Providing a good learning environment
- Providing a competitive environment among students
- Motivating the distinguished students financially and morally
- Provide feedback on students’ performance
The Faculty of the program adopts a set of strategies to encourage students at risk who are struggling to study and whose GPA is less than 2:
- Reducing the academic load to 14 credit hours during the semester
- Encouraging students to communicate with faculty members during office hours
- Holding continuous sessions with students at-risk students through the academic advisor at least once a month
- Motivating students who are morally distressed
- Use peer and group learning strategies
- Periodically evaluate the performance of the student at-risk students
In addition, the Faculty adopts a set of strategies to encourage outstanding students whose GPA exceeds 3:
- Increasing the academic load to 21 credit hours during the semester
- Motivating outstanding students morally and financially
- Use self-learning strategies
- Use of competitions
The teaching staff is experienced and qualified. The teaching staff adopts various non-traditional teaching methods such as brainstorming, role-playing, gamification, etc. In addition, they carefully listen to students.
The degree will be accepted inside and outside Egypt. The students will get a validated degree from the Egyptian Supreme Council of Universities.
If you get the KSIU bachelor’s degree, you can apply for a master’s degree anywhere inside or outside Egypt.
Related Programs
The program is designed to equip our graduates with problem-solving techniques, study them in detail, and explore design environments where people grow.
- 08 Semesters
- 140 Cr. Hrs.
