Marketing and International Business program

Program Details

Program Description

This program provides students with a foundation for advanced and independent study through establishing a common platform of essential knowledge and skill with an in-depth focus is on the key issues currently facing professionals in marketing, advertising, and related fields. The program aims to develop an extensive understanding of marketing through academic teaching and practical training. The curricula are critically designed to engage students with theory and apply their knowledge to real-world marketing challenges.

Graduate Attributes

• Manage the marketing process and create value for the organization and its stakeholders.
• Apply theories of consumer behaviour.
• Describe the marketing mix in different stages of the consumer decision-making process.
• Utilize technological and digital tools to support the success of the decision-making process.
• Strengthen marketing capabilities through the analysis and integration of information using technological tools.
• Deal with the global business environment and multi-cultures.
• Study and understand global markets.
• Demonstrate basic functional skills, such as integrating information about different functions, critical and creative thinking, self-evaluation, self-development and leadership.

Getting started

• Semester 1
  6 Courses

  Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
  MAT214	Pure Mathematics for Business	4	1	0	0	5	4	195	8
  ACC111	Principles of Financial Accounting	3	0	1	0	4	3	150	6
  MGT122	Principles of Management	3	0	1	0	4	3	150	6
  FIN101	Fundamentals of Microeconomics	3	0	0	0	3	3	135	6
  UC1	University Requirement (1)	2	0	0	0	2	2	90	0
  UC2	University Requirement (2)	2	0	0	0	2	2	90	4

• Semester 2
  6 Courses

  Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
  MAT215	Mathematics of Finance	3	1	0	0	4	3	150	6
  ACC112	Principles of Managerial Accounting	3	0	1	0	4	3	150	6
  MGT123	Organizational Behaviour	3	0	1	0	4	3	150	6
  FIN102	Fundamentals of Macroeconomics	3	0	0	0	3	3	135	6
  UC3	University Requirement (3)	2	0	0	0	2	2	90	4
  UC4	University Requirement (4)	2	0	0	0	2	2	90	4

• Semester 3
  6 Courses

  Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
  MAT131	Statistics	1	2	0	0	3	2	105	4
  ACC211	Intermediate Accounting 1	3	0	1	0	4	3	150	6
  MKT241	Marketing Principles	3	0	1	0	4	3	150	6
  BIS251	Business Information Systems	3	2	0	0	5	3	165	6
  UC5	University Requirement (5)	2	0	0	0	2	2	90	4
  UC6	University Requirement (6)	2	0	0	0	2	2	90	4

• Semester 4
  6 Courses

  Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
  MAT231	Probability & Statistics	2	2	0	0	4	3	150	6
  ACC212	Principles of Cost Accounting	3	0	1	0	4	3	150	6
  MGT321	Operations Management	3	0	1	0	4	3	150	6
  MKT242	Marketing Management	3	0	1	0	4	3	150	6
  BIS252	Information Systems Analysis & Design	3	2	0	0	5	3	165	6
  UC7	University Requirement (7)	2	0	0	0	2	2	90	4

• Semester 5
  6 Courses

  Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
  MGT221	Human Resource Management	3	0	1	0	4	3	150	6
  FIN231	Finance	3	0	1	0	4	3	150	6
  MKT341	Consumer Behaviour	3	0	1	0	4	3	150	6
  MKT342	Market Research	3	0	1	0	4	3	150	6
  E1	Elective Course – (1)	3	0	1	0	4	3	150	6
  UE1	University Elective (1)	2	0	0	0	2	2	90	4

• Semester 6
  6 Courses

  Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
  MKT341	Consumer Behaviour	3	0	1	0	4	3	150	6
  MKT442	International Marketing	3	0	1	0	4	3	150	6
  MKT443	Digital Marketing	3	1	0	0	4	3	150	6
  MKT447	Internship	3	0	0	3	6	3	225	6
  E2	Elective Course – (2)	3	2	0	0	5	3	165	6
  UE2	University Elective (2)	2	0	0	0	2	2	90	4

• Semester 7
  6 Courses

  Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
  MGT422	Organization Theory & Design	3	0	1	0	4	3	150	6
  MKT444	Product & Brand Management	3	0	1	0	4	3	150	6
  MKT445	Strategic Marketing	3	0	1	0	4	3	150	6
  E1	Elective Course – (1)	3	0	1	0	4	3	150	6
  E2	Elective Course – (2)	3	2	0	0	5	3	165	6
  UE3	University Elective (3)	2	0	0	0	2	2	90	4

• Semester 8
  5 Courses

  Code	Course Name	LCT	LAB	TUT	OTH	CNTCT	CH	SWL	ECTS
  MGT425	Strategic Management	3	0	1	0	4	3	150	6
  FIN331	Financial Management	3	0	1	0	4	3	150	6
  MKT449	Graduation Project	6	0	0	5	11	12	480	11
  E1	Elective Course – (1)	3	0	1	0	4	3	150	6
  E2	Elective Course – (2)	3	2	0	0	5	3	165	6